Before we write a single blog post or build a single link, every new client goes through the same audit. It's not glamorous, but it's the difference between rankings that stick and rankings that vanish in the next algorithm update.
1. Technical health first
Crawlability, site speed, mobile usability, indexation errors. If Google can't crawl and render your site cleanly, nothing else in this list matters.
2. Keyword & intent mapping
We map every target keyword to actual search intent — informational, commercial, or transactional — so content matches what the searcher actually wants, not just what they typed.
3. Content gap analysis
We compare your site against competitors ranking above you to find the topics, formats, and depth you're missing.
4. On-page optimization
Titles, meta descriptions, headers, internal linking, and schema markup — tightened page by page, not left to guesswork.
5. Authority & backlink audit
We assess your existing backlink profile for toxic links and identify realistic, high-relevance link opportunities to build authority over time.
Why it matters: SEO compounds. A strong technical and content foundation today is what turns into 3x organic traffic six months from now.